It has always served in the interests of consumerism to place people in mutually exclusive boxes.
“The feminist” label is put in one such box. It commonly refers to men-hating, pants-clad, shark-like females.
The feminist label is deemed inconvenient for the entertainment, beauty, jewelry and fashion industries — the four industries that profit-hunkering businesses associate with women.
Males are consequently put in a box that tells them they must earn more than women, encourages their involvement in all things macho and dissociates them from any display of emotion, save for immature displays of male sexuality.